The revolutionary role of customer community in your marketing strategy
Customer community is more than a mailing list. It might be the future of your company.
Archive for the ‘business strategy’ Category
Six questions that propel your new marketing strategy
These six questions help lead you to a new marketing strategy.
10 Steps for your company to embrace cause marketing — and be believed!
There’s pressure for brands to embrace cause marketing. This can be hazardous unless you follow these 10 steps!
Tuning into customer emotional cues during the pandemic
Tuning into emotional cues and other pandemic survival thoughts in a final post from Mars Dorian.
Children take charge of family purchasing power
There are many disruptions comoing out of the pandemic crisis, including a new role for children in family purchasing power.
Re-thinking the B2B customer experience
Mike Moran shares how websites can enhance the B2B customer experience to increase the traffic and site leads by doing two things.
A world in crisis demands that marketers step up and take charge
It’s time for marketers to take charge in the face of long-term shifts in consumer needs.
Case study: Building a streaming content strategy for a global virtual event
This behind-the-scenes look at a massive virtual event highlights the complexity of planning in the pandemic era.
Virtual conference success story: A one-month pivot
No pandemic could stop the ABA or close them down as they pivoted to a create a virtual conference success story in a matter of days.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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