Why personal branding is not pathetic (or, why Sheryl Sandberg never wears a T-shirt)
Everyone has a personal brand, so why argue against it? Personal branding is part of our business world and it makes sense to be intentional about it.
Archive for the ‘business strategy’ Category
The key decision in influencer outreach and why everyone is missing it
Influencer outreach is a mix of art and science, but if you miss out on this one consideration, you may imperil your company and your brand.
Three inspiring content monetization case studies
Content monetization can be difficult and aggravating, but it is IS possible. These three case studies demonstrate some new ideas.
Building a marketing strategy? Start with empathy.
What are businesses today doing to ensure that the people on the front lines have empathy for their customers? There are a few simple solutions.
Why great customer service doesn’t matter like it used to
Are you trying to differentiate your business through great customer service? The author says it’s time to re-visit that strategy.
Connecting to a new podcast on digital transformation
The new Luminaries podcast is devoted to discovering the secrets of digital transformation through interviews with industry technology leaders.
Social media engagement is a lousy metric
Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.
There is no glory in “old school” marketing
I find that some people wear “old school” like a badge of courage. But resistance is futile. Get with the plan or become irrelevant.
The right time to ignore popular marketing advice
Sometimes taking popular marketing advice will backfire, as Mars Dorien shares from personal experiences and lessons he learned.
The Marketing Companion Podcast
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