Archive for the ‘Case studies’ Category

The future of marketing is here. It may not include you.

The future of marketing is here. A rebellion is brewing. Will you lead it or be a bystander? It’s time to awaken.

Sorting out the difference: Personalized versus personal

Many companies want to humanize their customer approach but first sort out personalized versus personal.

A new day for online marketing: Beginning your own rebellion

Sally Miller shares how Mark Schaefer’s book “Marketing Rebellion” inspired her to a new approach in her online marketing.

Maybe the future of marketing looks like @Everlane

Online retailer Everlane is organizing and acting like a non-profit.Is this a glimpse of the future of marketing and business?

Marketing So Good, It’s Bananas: How Jesse Cole Turned a Ballgame Into a Circus

This small market baseball team was a perennial failure until Jesse Cole turned the Savannah Bananas into a marketing rebellion of his own.

Why content creators need to ditch the ad revenue model

In this post, you learn why the ad revenue model in the content creation business is doomed and what model to focus on instead.

No. Not every company needs to take a brand political stand.

Values-based marketing is one of the hottest topics around but it’s not for everybody and you should not be taking a brand political stand without due diligence.

Is This the Best a Man Can Get?

The Best a Man Can Get ads are creating controversy for Gillette but there is strong marketing rationale behind the project. Meaning matters.

Why you can’t believe social media sentiment analysis (“It’s crap”)

There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.