Stop creating Random Acts of Content
It’s easy to create a “snap” or go on Facebook Live and chat, but are you adding business value or littering the web with random acts of content?
Archive for the ‘Case studies’ Category
The political company? How business strategy is being re-invented by social media
Social media has been good for businesses, forcing them to be more human and transparent. But the next evolution may force a re-write of corporate strategy.
Three strategies to take the heat out of customer conflict
Life happens and sometimes things go wrong with your online client. Here are three strategies to take the heat out of customer conflict
The greatest content marketing case study in history
GE turned a boring product into a thing of beauty that made its customer shed tears of joy. Is this the greatest content marketing case study ever?
Content shock re-visited, the content marketing myths and realities
Content Shock is here. It’s time to look at the world realistically and base our strategies on what is, not content marketing myths we wish for.
The alternative to content marketing command and control? Advice from OK Go
Refreshing advice from a rock band on how content marketing really works in the world today. Lessons from OK Go challenge the content status quo!
Strategies to deal with losing readers through the newsfeed evolution
The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers
Case study: Small business content marketing success
You don’t need a lot of money to realize marketing success. This case study is a great illustration of small business content marketing on a budget.
How to turn social media connections into an actionable audience
A large social media audience does not equal action. This post shows how to turn social media connections into an actionable audience
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