Does corporate storytelling work? Some mega-brands say no.
For years corporate storytelling was all the rage. But with the failure of some of the industry’s most iconic successes, it’s time to re-visit the strategy.
Archive for the ‘Case studies’ Category
Content marketing success and the crappy quality myth
Some people blame content marketing perils on a lack of quality content. But great content does not assure content marketing success.
3 Important relationship lessons I’ve learned from offline businesses
A corner cafe. A late-night convenience store. A quirky bookstore. Customer relationship successes can come from the most unexpected places
Stop creating Random Acts of Content
It’s easy to create a “snap” or go on Facebook Live and chat, but are you adding business value or littering the web with random acts of content?
The political company? How business strategy is being re-invented by social media
Social media has been good for businesses, forcing them to be more human and transparent. But the next evolution may force a re-write of corporate strategy.
Three strategies to take the heat out of customer conflict
Life happens and sometimes things go wrong with your online client. Here are three strategies to take the heat out of customer conflict
The greatest content marketing case study in history
GE turned a boring product into a thing of beauty that made its customer shed tears of joy. Is this the greatest content marketing case study ever?
Content shock re-visited, the content marketing myths and realities
Content Shock is here. It’s time to look at the world realistically and base our strategies on what is, not content marketing myths we wish for.
The alternative to content marketing command and control? Advice from OK Go
Refreshing advice from a rock band on how content marketing really works in the world today. Lessons from OK Go challenge the content status quo!
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