Archive for the ‘Case studies’ Category

Finding your place on the web, when it seems so crowded out here

If your content niche is saturated, should you give up? No! But you will need to find your place on the web with a little research and resourcefulness.

Why great customer service doesn’t matter like it used to

Are you trying to differentiate your business through great customer service? The author says it’s time to re-visit that strategy.

19-Year-Old Shows Anybody Can Become Known With Commitment

In this Instagram case study, Danielle Conte shares Baseball Lifestyle 101’s success on Instagram and how owner Josh Shapiro has become known on the web

Does corporate storytelling work? Some mega-brands say no.

For years corporate storytelling was all the rage. But with the failure of some of the industry’s most iconic successes, it’s time to re-visit the strategy.

Content marketing success and the crappy quality myth

Some people blame content marketing perils on a lack of quality content. But great content does not assure content marketing success.

3 Important relationship lessons I’ve learned from offline businesses

A corner cafe. A late-night convenience store. A quirky bookstore. Customer relationship successes can come from the most unexpected places

Stop creating Random Acts of Content

It’s easy to create a “snap” or go on Facebook Live and chat, but are you adding business value or littering the web with random acts of content?

The political company? How business strategy is being re-invented by social media

Social media has been good for businesses, forcing them to be more human and transparent. But the next evolution may force a re-write of corporate strategy.