5 Ways to keep up with the avalanche of online customer feedback
Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
Archive for the ‘Case studies’ Category
The business case for unbranded content
Unbranded content might seem risky and weird but it may also provide an exceptional marketing opportunity in an information-dense world
How to Keep Up with the Tsunami of Customer Feedback Online
Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
Marketing and the new Digital Mindset
Only 18 percent of all businesses are optimizing their digital presence and they are leaving their competitors far behind. Do you have a digital mindset?
A lesson in the remarkable marketing power of reciprocity
A visit to a little specialty store in Highlands, NC, proved to be an excellent opportunity to teach a lesson on the marketing concept of reciprocity.
Case study: Social media success in regulated industries
I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies take my classes on digital […]
Finding profitable marketing niches in unexpected places
This case study shows how business success is found though leveraging profitable marketing niches.
Case study: Social media engagement as a point of differentiation
It’s a noisy world out there but maybe the human touch is what you need to cut through the clutter. A social media engagement case study
Case study: Re-building a blog from the ground up
This case study dissects a current site and provides helpful suggestions for re-building a blog.
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