Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Influence marketing measurement must move beyond Twitter mentions and follower counts. Breaking it into the tactics benefits can help.
Market networks are transforming the way small service providers are connecting to customers.
On Twitter’s birthday, reflections on how the 10-year-old company has changed my life, and the world.
Many companies still see IT as a cost center instead of using IT for dramatic transformation. Examples from Sephora, Health Net Connect and Firestone
Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
Unbranded content might seem risky and weird but it may also provide an exceptional marketing opportunity in an information-dense world
Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
Only 18 percent of all businesses are optimizing their digital presence and they are leaving their competitors far behind. Do you have a digital mindset?
A visit to a little specialty store in Highlands, NC, proved to be an excellent opportunity to teach a lesson on the marketing concept of reciprocity.
I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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