Marketing and the new Digital Mindset
Only 18 percent of all businesses are optimizing their digital presence and they are leaving their competitors far behind. Do you have a digital mindset?
Archive for the ‘Case studies’ Category
A lesson in the remarkable marketing power of reciprocity
A visit to a little specialty store in Highlands, NC, proved to be an excellent opportunity to teach a lesson on the marketing concept of reciprocity.
Case study: Social media success in regulated industries
I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies take my classes on digital […]
Finding profitable marketing niches in unexpected places
This case study shows how business success is found though leveraging profitable marketing niches.
Case study: Social media engagement as a point of differentiation
It’s a noisy world out there but maybe the human touch is what you need to cut through the clutter. A social media engagement case study
Case study: Re-building a blog from the ground up
This case study dissects a current site and provides helpful suggestions for re-building a blog.
Polish up your best content to drive content marketing value
Help your best blog posts cut through the clutter and deliver new content marketing value through historical optimization
33 Inspiring B2B digital marketing case studies
Think digital marketing ROI is elusive? It’s time to think again as these 32 B2B digital marketing case studies provide some inspiring successes!
The art and science of developing an enterprise content strategy
Millions of customers. Thousands of partners. How do you develop an enterprise content strategy that satisfies everybody? Kevin Green tells us how.
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