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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

There’s lots of lovin’ and hating going on over Pokemon Go, but underneath it all we can discover the very heart of marketing

Budweiser re-branding as “America” — asking for trouble, or a stroke of genius?

Influence marketing measurement must move beyond Twitter mentions and follower counts. Breaking it into the tactics benefits can help.
Market networks are transforming the way small service providers are connecting to customers.

On Twitter’s birthday, reflections on how the 10-year-old company has changed my life, and the world.

Many companies still see IT as a cost center instead of using IT for dramatic transformation. Examples from Sephora, Health Net Connect and Firestone

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.

Unbranded content might seem risky and weird but it may also provide an exceptional marketing opportunity in an information-dense world

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.

Only 18 percent of all businesses are optimizing their digital presence and they are leaving their competitors far behind. Do you have a digital mindset?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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