Archive for the ‘Content Marketing’ Category

How to turn social media connections into an actionable audience

A large social media audience does not equal action. This post shows how to turn social media connections into an actionable audience

The new psychology of content consumption

The psychology of content consumption is changing dramatically, affecting Snapchat, content streaming habits, and Facebook strategy. Plus, audio emojis!

Four Strategies to survive automated writing and content bots

The bots are coming. Will human writing become a thing of the past? Here are four ideas to future-proof yourself from the threat of automated writing.

The 6 Scariest Words in Digital Marketing

The recent Facebook newsfeed announcements has content publishers in a tizzy. What is the change and how will it affect us going forward?

Do you need copyright permission every time you quote someone’s work?

Attorney Kerry O’Shea Gorgone addresses when you need copyright permission to quote someone else’s work in your marketing efforts.

The overwhelming implications for driverless cars and marketing

By 2020 there could be millions of self-driving cars on the roadways of the world. What are the implications for driverless cars and marketing?

How do you build a content strategy when a market is already littered with “experts?”

I saw this question posted at a recent marketing conference and I think it will resonate with many readers. I’ll answer it as best I can today: “My challenge is […]