Five ways the “attention economy” is driving your business
If you want your content to rise above the noise, be seen and be shared, you must understand the 5 levels of the Attention Economy and how to execute each.
Archive for the ‘Content Marketing’ Category
Case study: Small business content marketing success
You don’t need a lot of money to realize marketing success. This case study is a great illustration of small business content marketing on a budget.
How your personality aligns with social media content types
If you’re trying to develop social media content, your success might depend on your personality type. Here is a guide to help you get started.
How to turn social media connections into an actionable audience
A large social media audience does not equal action. This post shows how to turn social media connections into an actionable audience
The new psychology of content consumption
The psychology of content consumption is changing dramatically, affecting Snapchat, content streaming habits, and Facebook strategy. Plus, audio emojis!
Four Strategies to survive automated writing and content bots
The bots are coming. Will human writing become a thing of the past? Here are four ideas to future-proof yourself from the threat of automated writing.
The 6 Scariest Words in Digital Marketing
The recent Facebook newsfeed announcements has content publishers in a tizzy. What is the change and how will it affect us going forward?
Do you need copyright permission every time you quote someone’s work?
Attorney Kerry O’Shea Gorgone addresses when you need copyright permission to quote someone else’s work in your marketing efforts.
The overwhelming implications for driverless cars and marketing
By 2020 there could be millions of self-driving cars on the roadways of the world. What are the implications for driverless cars and marketing?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.