Research proves there is still a place for long form content
New research from Pew proves there is still a place for long form content in your marketing plan.
Archive for the ‘Content Marketing’ Category
I’ll be telling my stories on Sundays
Live video streaming is hot but it’s not for everyone. There are still a lot of methods for telling my stories that better fit a personality
Highlights from my #SMMW16 keynote speech
In this keynote speech, Mark Schaefer explains that overcoming issues with social media ROI, resources and reach are the keys to reaching higher.
Driving economic benefits from your Alpha Audience
Your most passionate fans are the key to driving economic benefits on the web. This is your Alpha Audience.
Four ways Facebook Instant Articles will dramatically impact marketing
The floodgates are about to open as Facebook Instant Articles integrates with Wordpress blogs. We’ll need new strategies.
The silver lining in the bad news about content marketing
There has been a lot of bad news about content marketing in the report after report this year. But there is a silver lining, if you know where to look
The business case for unbranded content
Unbranded content might seem risky and weird but it may also provide an exceptional marketing opportunity in an information-dense world
Break the mold: Why content marketing needs to be like a chalupa
Content marketing is in ‘dark days,’ requiring fresh approaches to creativity. In fact, maybe your content marketing needs to be like a chalupa!
Use This Agenda For Your Content Marketing Plan
Use this six-step content marketing plan to get clear on your vision and how your content will lead you to achievable business goals and objectives.
The Marketing Companion Podcast
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