Archive for the ‘customer acquisition’ Category

Content monetization, brocial media, and the role of love in business

A wide-ranging interview covering content monetization, personal branding, and the new role of love in building an actionable audience.

10 Epic Shifts that are Re-Writing the Rules of Marketing

What is the next big thing? There are no fewer than 10 of them! Here are the mega-trends re-writing the rules of marketing.

What does digital transformation mean to marketing?

By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and […]

Three New Year Business Resolutions You Should Steal

This article reveals 3 doable business resolutions to make the new year your most focused and productive ever.

In case you missed it, the best marketing posts of 2016

These best marketing posts of 2016 explore the changes trending in marketing, the humanity of brands, content marketing myths and more.

How SMBs can get more leads through marketing automation

Marketing automation will save any business owner valuable time. Lilach Bullock shares how you can use marketing automation to gain leads for your business.

What it’s like to be hugged by a brand. Literally.

Technology is great but sometimes it moves us away from the human, vulnerable connection our customers crave. Sometimes you need to be hugged by a brand.

Three drastic marketing changes ahead for 2017

Mars Dorian shares three drastic marketing changes he’s making in 2017, making us consider the value of our own websites.

Adapting To The NEW Consumer With Better Analytics

Do your current metrics do the job, or are new analytics needed to help connect the dots between all customer touch points and cater to the NEW consumer?