Why customers really don’t want to engage with your brand
Customer engagement has always been a driver of social media strategy. But maybe customers don’t want to engage with your brand after all.
Archive for the ‘economics of social media’ Category
The Argument Against Gated Content
Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.
Case study: Winning the #WorldCup with Epic Content
One of our favorite case studies of all time is the story of how Nike used epic content to win the World Cup buzz. Here is the inside story of how some of the biggest names in sports came together to launch a massive marketing victory.
Three reasons why your corporate storytelling just won’t work any more
While corporate storytelling is all the rage, let’s consider three trends that point to the dawn of a humbling new era in consumer marketing.
The #Westworld Word of Mouth Marketing Miracle
Giant Spoon agency pulled off the most buzz-worthy word of mouth marketing activation of the SXSW Interactive festival. How did they bring the Westworld television set to life?
10 Ideas driving the future of social media marketing
Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!
Five questions to answer before creating an online course
Creating an online course is a legitimate and popular option for internet monetization. Is it right for you? Go through this checklist to find out.
Amazon puts experiential marketing at a crossroads
There is a consumer revolution afoot, perhaps enabled by Amazon. Does experiential marketing matter as much as it used to?
Facebook bombshell: It has stopped growing.
New research shows that Facebook has stopped growing, by a lot. What does this Facebook bombshell mean to the company and to social media marketers?
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