Archive for the ‘economics of social media’ Category

Social media engagement is a lousy metric

Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.

Achieving escape velocity: The content discovery challenge

Search algorithms are holding content “loops” in place, making the popular even more popular, and depressing content discovery. What is the strategy now?

The big shift: Ads, TV, and the content monetization challenge

One of the world’s leading content channels just had a big layoff, a symbol of the massive shifts in content monetization realities

Does corporate storytelling work? Some mega-brands say no.

For years corporate storytelling was all the rage. But with the failure of some of the industry’s most iconic successes, it’s time to re-visit the strategy.

Content monetization, brocial media, and the role of love in business

A wide-ranging interview covering content monetization, personal branding, and the new role of love in building an actionable audience.

New research reveals Americans migrating to three social media platforms

New research reveals Americans are avoiding ads at record rates, buying up smart speakers, and migrating to three main social media platforms

The political company? How business strategy is being re-invented by social media

Social media has been good for businesses, forcing them to be more human and transparent. But the next evolution may force a re-write of corporate strategy.