Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.
Search algorithms are holding content “loops” in place, making the popular even more popular, and depressing content discovery. What is the strategy now?
One of the world’s leading content channels just had a big layoff, a symbol of the massive shifts in content monetization realities
For years corporate storytelling was all the rage. But with the failure of some of the industry’s most iconic successes, it’s time to re-visit the strategy.
A wide-ranging interview covering content monetization, personal branding, and the new role of love in building an actionable audience.
New research reveals Americans are avoiding ads at record rates, buying up smart speakers, and migrating to three main social media platforms
Social media has been good for businesses, forcing them to be more human and transparent. But the next evolution may force a re-write of corporate strategy.
GE turned a boring product into a thing of beauty that made its customer shed tears of joy. Is this the greatest content marketing case study ever?
Content Shock is here. It’s time to look at the world realistically and base our strategies on what is, not content marketing myths we wish for.
Refreshing advice from a rock band on how content marketing really works in the world today. Lessons from OK Go challenge the content status quo!
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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