Community drama threatens Twitch influencers. Are marketers at risk?
Twitch influencers are fleeing, Activision Blizzard signed with YouTube, and site moderation is still terrible. What should eSports talent sponsors do?
Archive for the ‘ethics’ Category
Putting tech fear in its place
Tech fear has creeped into every aspect of our world but it’s time to dispense hope.
An alternate view: The real influencer scam
It’s not an influencer scam. It’s popularity, and it matters.
The ultimate privacy betrayal: Your smartphone is cheating on you
Your smartphone is revealing your personal life to thousands of companies. Here’s how to protect your privacy.
Critical marketing considerations: Social media and mental health
Social media and mental health is a white-hot topic. Responsible companies need to consider the impact of social media marketing on their customer communities.
Facebook. Fake news. There are no easy answers.
The ethics and legal implications of Facebook and fake news is very complex. But there are three changes that can help.
Should you take a stand or be liked? You decide.
It’s important to take a stand with your content, but what happens when you drive people away?
Since when is conning customers a form of marketing?
An illustration from the Marketoonist hits home as I suffered through an interminable week of robo-calls!
What happens when AI does the homework? The ethics of cheating apps
An entirely new market of cheating apps — tech that does the homework for you — threatens to wreck the educational system.
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