The core idea for your business strategy now, in this time of crisis.
How do you navigate business strategy now amid a world economic crisis? Straight talk from Mark Schaefer.
Archive for the ‘ethics’ Category
The cookies must die.
Cookies have been an essential part of eCommerce strategy but it is time to evolve because the consumers always win.
Community drama threatens Twitch influencers. Are marketers at risk?
Twitch influencers are fleeing, Activision Blizzard signed with YouTube, and site moderation is still terrible. What should eSports talent sponsors do?
Putting tech fear in its place
Tech fear has creeped into every aspect of our world but it’s time to dispense hope.
An alternate view: The real influencer scam
It’s not an influencer scam. It’s popularity, and it matters.
The ultimate privacy betrayal: Your smartphone is cheating on you
Your smartphone is revealing your personal life to thousands of companies. Here’s how to protect your privacy.
Critical marketing considerations: Social media and mental health
Social media and mental health is a white-hot topic. Responsible companies need to consider the impact of social media marketing on their customer communities.
Facebook. Fake news. There are no easy answers.
The ethics and legal implications of Facebook and fake news is very complex. But there are three changes that can help.
Should you take a stand or be liked? You decide.
It’s important to take a stand with your content, but what happens when you drive people away?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.