Too much of a good thing? The weird truth about social proof.
Sometimes bad reviews are a good thing. The weird truth of social proof!
Archive for the ‘Influence marketing’ Category
An expanded view of influence marketing measurement
Influence marketing measurement must move beyond Twitter mentions and follower counts. Breaking it into the tactics benefits can help.
The FTC and Influence Marketing: The crackdown begins
The FTC and influence marketing are coming to a show-down and the agency is cracking down on brands and influencers
Highlights from SXSW 2016
Mark Schaefer presents some of the trends and technologies that were highlights of SXSW 2016
8 Practical applications for influence marketing
Influence marketing has become so popular is may be over-used or mis-used. To help sort it out, consider these practical applications of influence marketing
Are marketers getting lost in the Dark Funnel?
The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.
Content Shock is here. Now what?
New reports show that information density is causing competitive issues for even the best-known content creators on the web. Content shock is here.
The seedy underbelly of advocate marketing
The good, the bad, the ugly of advocate marketing from Mark Schaefer and Tom Webster. What are the best practices? How are companies robbing brands?
The art and science of developing an enterprise content strategy
Millions of customers. Thousands of partners. How do you develop an enterprise content strategy that satisfies everybody? Kevin Green tells us how.
The Marketing Companion Podcast
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