How to turn social media connections into an actionable audience
A large social media audience does not equal action. This post shows how to turn social media connections into an actionable audience
Archive for the ‘Influence marketing’ Category
A course correction for influence marketing measurement
Some people are getting $30,000 for a single branded Snapchat story. Influence marketing measurement needs a course correction
Too much of a good thing? The weird truth about social proof.
Sometimes bad reviews are a good thing. The weird truth of social proof!
An expanded view of influence marketing measurement
Influence marketing measurement must move beyond Twitter mentions and follower counts. Breaking it into the tactics benefits can help.
The FTC and Influence Marketing: The crackdown begins
The FTC and influence marketing are coming to a show-down and the agency is cracking down on brands and influencers
Highlights from SXSW 2016
Mark Schaefer presents some of the trends and technologies that were highlights of SXSW 2016
8 Practical applications for influence marketing
Influence marketing has become so popular is may be over-used or mis-used. To help sort it out, consider these practical applications of influence marketing
Are marketers getting lost in the Dark Funnel?
The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.
Content Shock is here. Now what?
New reports show that information density is causing competitive issues for even the best-known content creators on the web. Content shock is here.
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