Getting creative to reach the unreachable customer
Even our biggest fans may be out of touch with our current news. How do we reach the unreachable customer?
Archive for the ‘innovation’ Category
The future of marketing is here. It may not include you.
The future of marketing is here. A rebellion is brewing. Will you lead it or be a bystander? It’s time to awaken.
How to monetize a Facebook Group
In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!
A celebration of ten years of blogging, a celebration of you
Mark Schaefer reflects on ten years of blogging, what it has meant to him and what it could mean to you.
Why do so many big companies lack marketing basics?
Even the biggest companies seem to be overlooking the marketing basics some times as evidenced by these high profile product failures.
Timeless marketing lessons from KISS, Paula Abdul, and a hologram machine
Marketing lessons from KISS, a brush with Paula Abdul, and an unfortunate incident with holograms are just part of the fun on The Marketing Companion.
Three words that guide all content marketing strategy today
In a world of ever-growing complexity, focusing on these three words may provide effective direction to any marketing strategy.
10 Ideas driving the future of social media marketing
Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!
To dramatically increase creativity, slash your budget in half
Money is the bane of creativity, Author Mark Schaefer argues that a starvation mentality can dramatically increase creativity!
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