Considering conversation as a marketing strategy
The customer conversation may hold the future to marketing success.
Archive for the ‘Marketing best practices’ Category
Should I become a content entrepreneur with a blog or a newsletter?
Becoming a content entrepreneur is exciting but it doesn’t start with a newsletter.
Highlights from the world’s best marketing event
The Uprising may be the world’s best marketing event. Decide for yourself.
Enter the bizarro world of the next generation consumer
Marketing to the next generation consumer means accepting them more than understanding them.
The truth about marketing, persuasion, and sales
Persuasion is at the heart of sales and marketing but how do maneuver in a world that doesn’t want to change its mind?
Reconsidering the marketing budget when everything is marketing
Have you considered how HR, Purchasing, and Transportation are part of the marketing budget?
Five things I would do differently if I were starting over
How would I adjust my career if I were starting over?
The thunderous collision of civil activism and marketing
Civil activism and marketing make for uncomfortable yet unavoidable partners. Mark Schaefer and Brooke Sellas discuss this thunderous trend.
Is your marketing getting a little better each year? That’s not enough.
Are you doing a little better each year? Marketing iteration may be a path of obsolescence.
The Marketing Companion Podcast
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Let's plot a strategy together
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