Archive for the ‘Marketing best practices’ Category

2019: The Most Human Year Because It Must Be

The idea that marketing must become more human seems trite at this point. But 2019 will be the most human year because the customers are demanding it.

All signs point to this one marketing mega-trend

We are entering the post-advertising, post-loyalty era and this one marketing mega-trend will lead us into the future.

3 timeless business lessons I learned from an Irish writer conference

By Mars Dorian, {grow} Contributing Columnist A few weeks ago, I attended a multimedia writer conference in Dublin, Ireland. During the darkest morning, I schlepped my sleepy body toward the […]

What’s the difference between influencer marketing and word of mouth marketing?

The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.

Marketing inspiration from the most creative city in the world

The post showcases three successful and inspiring marketing examples from one of the world’s most creative cities, Berlin.

Find the Branding Hook that Others Sing Back to You

John Espirian shares his experience finding his branding hook after a conversation with Mark, which led to being included in the book “KNOWN.”

Where are all the social networks?

Industry leaders once predicted many niche social networks that eventually eat away at Facebook’s dominance Why did that never happen?

When a company aligns with customer values, is it serving, or pandering?

Values-based marketing is a hot topic, and an important one. But what happens when customer values and company values don’t align?

The Paranoia Around Marketing Benchmarks

There’s no denying that marketing benchmarks are crucial. However, finding the right benchmarks and conducting a study often hampers, not helps marketing.