By Mars Dorian, {grow} Contributing Columnist A few weeks ago, I attended a multimedia writer conference in Dublin, Ireland. During the darkest morning, I schlepped my sleepy body toward the […]
The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.
The post showcases three successful and inspiring marketing examples from one of the world’s most creative cities, Berlin.
John Espirian shares his experience finding his branding hook after a conversation with Mark, which led to being included in the book “KNOWN.”
Industry leaders once predicted many niche social networks that eventually eat away at Facebook’s dominance Why did that never happen?
Values-based marketing is a hot topic, and an important one. But what happens when customer values and company values don’t align?
There’s no denying that marketing benchmarks are crucial. However, finding the right benchmarks and conducting a study often hampers, not helps marketing.
Another Google failure could have been avoided. Google+ was killed from the company’s arrogance and lack of a meaningful marketing strategy.
It can be tempting to obsess with technology instead of customers. Marketing’s job is to protect your brand. Are you doing your job?
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