Data, big data and bigger data. If the data don’t show that the creative is going to work, throw it out the window. Play it safe, do what the data says. But for how much longer? There’s a need for balancing data and emotion.
Digital advertising is ready for a shake-out. Budgets are high and ad inventory is down. Where is this new wave of money going to be spent?
While corporate storytelling is all the rage, let’s consider three trends that point to the dawn of a humbling new era in consumer marketing.
Giant Spoon agency pulled off the most buzz-worthy word of mouth marketing activation of the SXSW Interactive festival. How did they bring the Westworld television set to life?
Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!
Money is the bane of creativity, Author Mark Schaefer argues that a starvation mentality can dramatically increase creativity!
With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.
How do you become a great marketing consultant? Here are personal lessons learned from Peter Drucker, one of the most legendary consultants of all-time.
Social media success may require retirements, not everybody needs a social media marketing strategy, and other social media truths that we need to know.
Why not tune into the world’s most entertaining marketing podcast!
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.
Subscribe to my {grow} newsletter for my weekly insights that will set you apart as an elite marketer.