Three words that guide all content marketing strategy today
In a world of ever-growing complexity, focusing on these three words may provide effective direction to any marketing strategy.
Archive for the ‘Marketing best practices’ Category
How to keep your cutting edge as a creative talent
The world is ultra-competitive, even when creative talent is in demand. Mars Dorian provides some ideas on how he keeps his edge.
Why your marketing career depends on balancing data and emotion
Data, big data and bigger data. If the data don’t show that the creative is going to work, throw it out the window. Play it safe, do what the data says. But for how much longer? There’s a need for balancing data and emotion.
Digital advertising: The next big business opportunity is in sight.
Digital advertising is ready for a shake-out. Budgets are high and ad inventory is down. Where is this new wave of money going to be spent?
Three reasons why your corporate storytelling just won’t work any more
While corporate storytelling is all the rage, let’s consider three trends that point to the dawn of a humbling new era in consumer marketing.
The #Westworld Word of Mouth Marketing Miracle
Giant Spoon agency pulled off the most buzz-worthy word of mouth marketing activation of the SXSW Interactive festival. How did they bring the Westworld television set to life?
10 Ideas driving the future of social media marketing
Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!
To dramatically increase creativity, slash your budget in half
Money is the bane of creativity, Author Mark Schaefer argues that a starvation mentality can dramatically increase creativity!
Social Proof and the Business Case for Buying Fake Followers
With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.