Archive for the ‘Marketing best practices’ Category

What it’s like to be hugged by a brand. Literally.

Technology is great but sometimes it moves us away from the human, vulnerable connection our customers crave. Sometimes you need to be hugged by a brand.

Content marketing strategy: Start with questions, end with insights

An easy way to begin a content marketing strategy is to focus on answers but most businesses will have to eventually focus on insights.

Your marketing strategy is not a decision. It’s decided for you

It’s easy to get overwhelmed by the many available marketing options. But most of the time your marketing strategy has already been decided for you.

What is the role of content marketing in an ad-free world?

In an increasingly ad-free world, content marketing (and all of its iterations) seems like a viable option to break through and reach customers.

A content dominance strategy drives new media economy

Subscription-based revenue now far exceeds advertising revenue amonf media consumers. A content dominance strategy is driving the new media economy

Strategies to deal with losing readers through the newsfeed evolution

The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers

5 Ways to distinguish your content and brand by using research

It’s extremely difficult to get your content to stand out today. But you can distinguish your content and brand by using these tips on featuring research

What is Blockchain and what is its impact on marketing?

Blockchain, the technology behind Bitcoin, sounds complicated. But if you read this guide you’ll be able to discuss this new database changing the Internet.