Archive for the ‘Marketing best practices’ Category

Social Media and ASO: The Two Essentials of App Marketing

Lilach Bullock’s techniques for using ASO and Social Media to your advantage when promoting your app.

A Special Message for You: The Power of Personalized Marketing

Kerry O’Shea Gorgone discusses the power of personalized marketing, its impact on a company’s ROI, and how companies can get started.

Are marketers getting lost in the Dark Funnel?

The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.

Putting content marketing on time out for a moment

Are you really in the content marketing business or the content creation business? Let’s put content marketing on time out for a moment to sort it out

A lesson in the remarkable marketing power of reciprocity

A visit to a little specialty store in Highlands, NC, proved to be an excellent opportunity to teach a lesson on the marketing concept of reciprocity.

The strategy behind the content

Here is an inside view of the strategy behind the content and the role of each platform in a comprehensive plan.

Case study: Social media success in regulated industries

I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies take my classes on digital […]