Archive for the ‘Marketing best practices’ Category

The business case for unbranded content

Unbranded content might seem risky and weird but it may also provide an exceptional marketing opportunity in an information-dense world

How to Keep Up with the Tsunami of Customer Feedback Online

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.

Social Media and ASO: The Two Essentials of App Marketing

Lilach Bullock’s techniques for using ASO and Social Media to your advantage when promoting your app.

A Special Message for You: The Power of Personalized Marketing

Kerry O’Shea Gorgone discusses the power of personalized marketing, its impact on a company’s ROI, and how companies can get started.

Are marketers getting lost in the Dark Funnel?

The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.

Putting content marketing on time out for a moment

Are you really in the content marketing business or the content creation business? Let’s put content marketing on time out for a moment to sort it out

A lesson in the remarkable marketing power of reciprocity

A visit to a little specialty store in Highlands, NC, proved to be an excellent opportunity to teach a lesson on the marketing concept of reciprocity.

The strategy behind the content

Here is an inside view of the strategy behind the content and the role of each platform in a comprehensive plan.

Case study: Social media success in regulated industries

I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies take my classes on digital […]