Why customer personas may be an outdated marketing technique
Most content marketing plans start with developing customer personas. That’s not enough to cut through the clutter of an information dense world.
Archive for the ‘Marketing best practices’ Category
The first step in social media marketing is not social media
if you’re new in your marketing job and your diving into Facebook, maybe the first step in social media marketing is not social media!
10 soul-grabbing brands that prove you don’t need SEO to succeed
Seth Godin says Google is making the Internet stupid. But these soul-grabbing brands prove otherwise.
Beyond Content Shock: The defining trend of 2015 is Content Ignition
In an era of increasing information density, marketers must look toward content ignition as primary strategy
The best social media books for your holiday reading
A hand-selected group of the best social media books from 2014.
5 Critical (and unique) considerations about PR measurement
5 Critical (and unique) considerations about PR measurement
Social media success through cultural nuance
By Rick Wion, {grow} Community Member I had to Google it. Even after I did, I wasn’t entirely sure where in the world Macedonia really was. That required zooming out […]
It may be time to drop your annual marketing strategy
How far can you really plan into the future? Perhaps your marketing strategy needs to be continuous.
You’ve hit marketing gold when the dog doesn’t bark
In an era of Big Data, sometimes marketing insight comes from the most unlikely of places
The Marketing Companion Podcast
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