The killer user experience: Apple Music
Marketers, here’s why you srhould be looking to Apple Music for creative and on-point ways to master user experience (UX) for your own brand.
Archive for the ‘Marketing best practices’ Category
The future of content marketing strategy
In a world gone mad with content proliferation, how we go to market is being transformed. Here is the future of content marketing
Facebook content strategy is a time bomb for inbound marketing
The direction of inbound leads is turning outward as the Facebook content strategy requires content on their site.
Is Growth Hacking a thing? The experts sound-off
Is growth hacking a new movement or marketing in disguise? The experts weigh in
The most important word in marketing
Yes, there is one most important word in marketing and it is “maneuver.” If you focus on it, your marketing strategy will reveal itself.
Sometimes you don’t need community. Sometimes you just need a hamburger
Do you need to join a movement before you buy something? Probably not. Sometimes, I just want a hamburger
Why customer personas may be an outdated marketing technique
Most content marketing plans start with developing customer personas. That’s not enough to cut through the clutter of an information dense world.
The first step in social media marketing is not social media
if you’re new in your marketing job and your diving into Facebook, maybe the first step in social media marketing is not social media!
10 soul-grabbing brands that prove you don’t need SEO to succeed
Seth Godin says Google is making the Internet stupid. But these soul-grabbing brands prove otherwise.
The Marketing Companion Podcast
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