One of the most overlooked marketing obstacles when launching a new product is psychological switching costs. And today I have a personal story about condoms to demonstrate this important idea. […]
We all want to stay relevant. Here are some ideas and some short takes from the world of marketing.
Online community is the most misunderstood concept in marketing. Here’s why.
Here are 10 conversation starters to re-energize your marketing department.
Influencers and retail stores will have a symbiotic new relationship according to this futurist.
How does branding work in a world where nobody sees your ads any more? The customer is the marketer.
“Begin with your why” is a popular consulting mantra, but not the best marketing strategy.
Attention spans are short. Guess again.
Consumer changes post-pandemic might dictate radical new marketing strategies.
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