Your competitors can copy everything except this.
Are you different from your competitors? You have two options, and maybe only one.
Archive for the ‘Marketing Strategy’ Category
Ten unexpected pandemic trends impacting your marketing world
I can’t sleep. Unexpected pandemic trends are showing up in the world in weird ways.
The inevitable pattern occurring on every social media platform
Watch each social media platform closely and you’ll see a predictable pattern emerge.
A practical strategy to overcome audience intimidation
Audience intimidation is real and it can be scary. Mark Schaefer suggests you only have one option to defeat your fears!
The two key business questions every website must answer
Answering these two key business questions will unleash your strategic direction.
“Hire” This Question to Bring Lift to Your Marketing
Asking this single question might be the key to bringing new lift to your marketing.
The rush to digital services is crushing online customer experience. We need to act NOW.
Online customer experience is the new word of mouth marketing. Is this part of your strategy?
Acting like a friend as a guiding marketing strategy
Acting like a friend can be a foundational marketing strategy.
Emphasis on celebrity over authority is blowing up influencer strategy
Influencer strategy must be re-imagined as young people emphasize celebrity over authority.
The Marketing Companion Podcast
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