How content can help companies create consumer habits
Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.
Archive for the ‘Marketing Strategy’ Category
What makes you a digital influencer?
Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.
A human brand and my vulnerability journey
Vulnerability leads to brand strength but getting there is a continuous journey.
For marketers, COVID may mean COMFORT
When customers are fearful, they seek comfort and marketers should be paying attention.
Case study: The most human commercial wins
The most human commercial ever? Lessons for the new marketing era.
How to recover your Facebook Notes after Zuckerberg’s flip-flop
Facebook Notes is the remnant of a failed strategy. Its end completes a strategy flop.
The myth of 1000 true fans
Monetizing 1000 true fans sounds so easy, but it isn’t.
The revolutionary role of customer community in your marketing strategy
Customer community is more than a mailing list. It might be the future of your company.
Six questions that propel your new marketing strategy
These six questions help lead you to a new marketing strategy.
The Marketing Companion Podcast
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Let's plot a strategy together
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