Lions and Tigers and Buyer Personas … Oh My
In this new episode of The Marketing Companion, we dissect buyer personas, The Kardashians, and the Star Trek holocracy.
Archive for the ‘Marketing Strategy’ Category
The art and science of developing an enterprise content strategy
Millions of customers. Thousands of partners. How do you develop an enterprise content strategy that satisfies everybody? Kevin Green tells us how.
The most important word in marketing
Yes, there is one most important word in marketing and it is “maneuver.” If you focus on it, your marketing strategy will reveal itself.
The first step in social media marketing is not social media
if you’re new in your marketing job and your diving into Facebook, maybe the first step in social media marketing is not social media!
I don’t know my online audience and neither do you
How well do you know your online audience? According to this post, not at all.
When social media marketing doesn’t work
In a world where “advertising” is a dirty word, maybe it’s time for a reality check. Sometimes social media marketing doesn’t work
Beyond Content Shock: The defining trend of 2015 is Content Ignition
In an era of increasing information density, marketers must look toward content ignition as primary strategy
The best social media books for your holiday reading
A hand-selected group of the best social media books from 2014.
Big data and small business: The future of marketing?
Where is your competitive advantage really coming from? A look at big data and small business.
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