Lions and Tigers and Buyer Personas … Oh My
In this new episode of The Marketing Companion, we dissect buyer personas, The Kardashians, and the Star Trek holocracy.
In this new episode of The Marketing Companion, we dissect buyer personas, The Kardashians, and the Star Trek holocracy.
Millions of customers. Thousands of partners. How do you develop an enterprise content strategy that satisfies everybody? Kevin Green tells us how.
Yes, there is one most important word in marketing and it is “maneuver.” If you focus on it, your marketing strategy will reveal itself.
if you’re new in your marketing job and your diving into Facebook, maybe the first step in social media marketing is not social media!
How well do you know your online audience? According to this post, not at all.
In a world where “advertising” is a dirty word, maybe it’s time for a reality check. Sometimes social media marketing doesn’t work
In an era of increasing information density, marketers must look toward content ignition as primary strategy
A hand-selected group of the best social media books from 2014.
Where is your competitive advantage really coming from? A look at big data and small business.
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