Straight talk on Patreon and patronage for content
With pressure on content and content monetization new platforms are emerging like Patreon & micro-payments. Exploring the controversy behind the idea
Archive for the ‘Marketing Strategy’ Category
Finding profitable marketing niches in unexpected places
This case study shows how business success is found though leveraging profitable marketing niches.
To drive value from your content, focus on trust, not traffic
How do the top brands keep close to their customers? Does value from your content come from traffic, or trust?
25 Nuggets of Essential Social Media Wisdom
Want to have a little fun and find some marketing inspiration today? Here are 25 pearls of social media wisdom
Content Shock is here. Now what?
New reports show that information density is causing competitive issues for even the best-known content creators on the web. Content shock is here.
Why ad agencies need to become software companies
The key to winning in the digital world is to turn data into value. That’s why ad agencies need to become software companies.
Is your online presence too safe for your own good?
This article deals about the sales power of controversy and authenticity of your online presence in today’s outrage culture.
A new process to quantify content marketing success
This new process to quantify content marketing success puts your company in the best position to create economic benefits from your marketing effort.
A solution to the content marketing measurement puzzle
What is the ROI of content marketing and social media? Finally, here is an explanation that can help unravel the mystery of content marketing measurement.
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