Lessons from a horrible social media strategy
The Mayo Clinic was moving ahead smartly with its social media strategy until it made a decision that compromised its brand. What can we learn?
Archive for the ‘Marketing Strategy’ Category
If you do just one analysis for your business…
Have you looked at your sales funnel lately, Here’s a how-to do an analysis for your business.
Why Google+ Needs to be Jay-Z
Google+ is going to have to make some rapid and radical changes to their marketing position or risk becoming a niche platform.
How does social media affect trust and your brand?
Here are some observation on how social media can be undeniably powerful in quietly building trust for a brand.
Your 2012 Marketing Plan: Tell Me What to Do
Businesses are pushing more choice, more connection and more information, but that is the opposite of what consumers need. A business opportunity?
How do you make your content go viral — offline?
You’re probably stressed. It’s likely that you (and your customer contacts) are doing the job that used to be done by three people. The information density of our world is […]
Why Klout matters. A lot.
If you hate Klout … and you probably do … try to take a deep breath and read ahead with an open mind. Nothing seems to get rational people […]
No time to stop — Mobile pushes new boundaries
The other day I was walking a client through a social media strategy workshop. At the end of the long day, he turned to me and said, “And we’re probably behind on mobile […]
A spicy approach to addressing complexity on your website
A Thai Food Court offers a spicy lesson on how to make the best website, and while it may seem like a paradox, less is more in business, website complexity
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