Archive for the ‘Marketing Strategy’ Category

Why Google+ Needs to be Jay-Z

Google+ is going to have to make some rapid and radical changes to their marketing position or risk becoming a niche platform.

How does social media affect trust and your brand?

Here are some observation on how social media can be undeniably powerful in quietly building trust for a brand.

Your 2012 Marketing Plan: Tell Me What to Do

Businesses are pushing more choice, more connection and more information, but that is the opposite of what consumers need. A business opportunity?

How do you make your content go viral — offline?

You’re probably stressed. It’s likely that you (and your customer contacts) are doing the job that used to be done by three people. The information density of our world is […]

Why Klout matters. A lot.

If you hate Klout … and you probably do … try to take a deep breath and read ahead with an open mind. Nothing seems to get rational people […]

No time to stop — Mobile pushes new boundaries

The other day I was walking a client through a social media strategy workshop. At the end of the long day, he turned to me and said, “And we’re probably behind on mobile […]

A spicy approach to addressing complexity on your website

A Thai Food Court offers a spicy lesson on how to make the best website, and while it may seem like a paradox, less is more in business, website complexity

Are we killing our customers with too much engagement?

Social media consultants urge companies to start a conversation with customers. Most customers don’t want a conversation, though. Too much engagement.

Finding social media success in regulated industries like banking and healthcare

I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to […]