Archive for the ‘Marketing Strategy’ Category

Are we killing our customers with too much engagement?

Social media consultants urge companies to start a conversation with customers. Most customers don’t want a conversation, though. Too much engagement.

Finding social media success in regulated industries like banking and healthcare

I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to […]

Five questions to help you choose your target market

Ken Rosen is an important part of our {grow} community and a wonderful strategic thinker. Today he graciously offers this guest post on choosing the right target markets: A Sales […]

How social media amplifies competitive advantage

When Jay Baer speaks, I listen. In fact, the blogger and co-author of The Now Revolution is one of the smartest guys I know. But he wrote a blog post […]

To succeed in social media, set aside your marketing plan

Forget your marketing PLAN? Have I gone MAD?? Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term […]

Is ANYBODY LISTENING out there?

Next up on {grow} “Community Week” is Kristen Daukus, a fellow marketing entrepreneur, social media lover and consultant: “I am afraid to use social media because people will use it […]

Why your company may not need social media

Let’s have some fun with my buns. Cinnamon buns, that is. One of the myths we recently discussed on {grow} was the claim that every business needs to use social […]

Can the social web play a role in customer retention?

The recession has culled the weak from the pack but it’s likely that your competition is still fierce. Is there a way to attract and retain B2B customers without lowering […]

The NEW “Four P’s” of marketing

Place, product, price and promotion. We all learned these basic marketing principles in college and they still stand up today. But the social web is a true shift in the […]