Can the social web play a role in customer retention?
The recession has culled the weak from the pack but it’s likely that your competition is still fierce. Is there a way to attract and retain B2B customers without lowering […]
Archive for the ‘Marketing Strategy’ Category
The NEW “Four P’s” of marketing
Place, product, price and promotion. We all learned these basic marketing principles in college and they still stand up today. But the social web is a true shift in the […]
An interview with GE’s Social Media Wizards
The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I was introduced to GE’s social […]
Twitter smack-down: Pizza joint hit with $2 million lawsuit
Welcome to the world’s first hyper-interactive, cross-country, super-charged blog. My subject today will serve as a case study to be discussed during a Twitter chat (#SM4B) hosted by Steve Farnsworth […]
The marketing genius of KISS. Seriously.
My son is a professional musician and has wanted to be a performer since he was a little boy. Once I determined that this was his true life goal, not a “phase,” […]
The world’s most broken marketing process
Here’s my vote for the most clueless group of marketers in the world: real estate agents.I’ve had the misfortune of buying and selling a number of homes in the past […]
A formula for social media business success
Starbucks. Dell. Mark Schaefer. Yes, I am now up there with the mega-brand big dogs, at least momentarily, in an article in Forbes recently. Not only that, but I was […]
Essential B2B social media start-up strategies
This part 2 of my interview with B2B marketing pioneer Dr. Ben Hanna, VP of Business.com. Click here for Part 1: Twitter for business: Four breakthrough insights Ben, your company […]
Lessons from a marketing strategy gone wrong (mine!)
The theme for the blog this week is “strategy” and the first thing I needed to do is turn the microscope on myself. It’s ugly. I have not been following […]
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