Archive for the ‘Podcasts’ Category

Should one country govern the internet?

A Marketing Companion podcast episode with asks if one country should govern the internet, explores Apple’s “third wave,” and looks at CEO branding.

Timeless marketing lessons from KISS, Paula Abdul, and a hologram machine

Marketing lessons from KISS, a brush with Paula Abdul, and an unfortunate incident with holograms are just part of the fun on The Marketing Companion.

Podcasting’s next big moment: The insider insights

Podcasting’s next big moment may rely on lower standards, quirkier programming, and reality shows. Opportunities for growth from an industry insider

How to be the world’s greatest podcast guest

You don’t have to be uptight about that podcast interview. Follow these guidelines to be thw world’s greatest podcast guest!

Facebook: The place where social change goes to die?

The Facebook news stream is a profoundly ineffective place to change somebody’s mind. Is this any way to create social change?

Is a store with no sales the future of retailing?

Retailing is in a cataclysmic shift. But a new California shop may portend the future of retailing. Oh yes. It has nothing on its shelves.

Why customers really don’t want to engage with your brand

Customer engagement has always been a driver of social media strategy. But maybe customers don’t want to engage with your brand after all.

What does it take to create a podcast consistently for five years?

Mark Schaefer reflects on what it takes to create a podcast, the ups and downs, and how to keep it running successfully for five years.

Case study: Winning the #WorldCup with Epic Content

One of our favorite case studies of all time is the story of how Nike used epic content to win the World Cup buzz. Here is the inside story of how some of the biggest names in sports came together to launch a massive marketing victory.