Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.
Being a podcast sponsor is a fun and valuable opportunity. Here are a few tips to get the most out of your advertising program.
Management consultants are attracting a growing share of the advertising business as companies seek alternatives to traditional ads and promotions.
In this episode of The Marketing Companion, Mark Schaefer and Tom Webster discuss the Artificial Intelligence impact on marketing.
A Marketing Companion episode explores the shifting nature of professionalism in the workplace as well as developments from Facebook, Amazon, and Walmart.
Industry leaders once predicted many niche social networks that eventually eat away at Facebook’s dominance Why did that never happen?
Mark Schaefer and Tom Webster discuss remarkable business trends that eerily point to a Big Brother technology monitoring personal lives and politics.
A Marketing Companion podcast episode with asks if one country should govern the internet, explores Apple’s “third wave,” and looks at CEO branding.
Marketing lessons from KISS, a brush with Paula Abdul, and an unfortunate incident with holograms are just part of the fun on The Marketing Companion.
Podcasting’s next big moment may rely on lower standards, quirkier programming, and reality shows. Opportunities for growth from an industry insider
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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