Archive for the ‘Podcasts’ Category

The extraordinary power of curated content

There’s a lot of pressure to create great original content but maybe success comes through an industry curated content strategy.

Love, politics and content marketing

In this new Marketing Companion episode, Mark Schaefer and Tom Webster review Content Marketing World and why politics and content marketing fell flat

Is it just me, or does it seem like the ad industry is a hot mess?

The ad industry is in trouble and stock valuations are in a freefall. This podcast episode examines the problems in the ad industry.

Choosing the Right Podcast Topic (It’s Harder Than It Sounds)

Advice from an experienced podcaster on choosing a podcast topic that appeals to your audience and aligns with your marketing goals.

I wasn’t a desperate entrepreneur, and that’s why I failed

The business case for becoming a desperate entrepreneur: A corporate intrapreneur will always lose to an entrepreneur running out of money and time

Is Amazon Spark primed for new social network success?

Creating a new social network is a perilous proposition but Amazon Spark may beat the odds. What marketers need to know about this new entry.

What happens to your marketing effort when Google search goes away?

Smart speakers have become part of our lives and voice search has profound implications for marketing. What happens when Google search goes away?

Finding your place on the web, when it seems so crowded out here

If your content niche is saturated, should you give up? No! But you will need to find your place on the web with a little research and resourcefulness.