Archive for the ‘Power and influence on the web’ Category

What’s the difference between influencer marketing and word of mouth marketing?

The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.

Influencer marketing for small businesses and startups

Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.

Why did Nike do what they did?

Nike rocked the world with a controversial and divisive marketing campaign. But research shows that may be doing exactly the right thing.

Facebook: The place where social change goes to die?

The Facebook news stream is a profoundly ineffective place to change somebody’s mind. Is this any way to create social change?

The stark reality behind the influencer lists

The social media world obsesses over influencer lists that try to bestow power on a chosen few. Here’s why most of them very flawed and unfair.

Social Proof and the Business Case for Buying Fake Followers

With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.

The Business Case for Social Network Subscriptions

How are social networks going to evolve and what will the social network in a decade look like? With growing concerns over data privacy and transparency, and an emerging generations that are far smarter and more savvy when it comes to technology, paid social network subscriptions may be an answer.