Archive for the ‘Power and influence on the web’ Category

Is it time to regulate social media influencers?

There has been a ton of bad news on the web about the bad behavior of influencers. Is it time to regulate social media influencers? The author says, “no.”

The Marketing Rebellion is HERE.

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

Four options to transcend the social media clutter. Pick one and do the work.

Fake influencers might be getting all the attention but there are four legitimate ways to cut through the social media clutter and earn an audience.

What’s the difference between influencer marketing and word of mouth marketing?

The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.

Influencer marketing for small businesses and startups

Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.

Why did Nike do what they did?

Nike rocked the world with a controversial and divisive marketing campaign. But research shows that may be doing exactly the right thing.

Facebook: The place where social change goes to die?

The Facebook news stream is a profoundly ineffective place to change somebody’s mind. Is this any way to create social change?

The stark reality behind the influencer lists

The social media world obsesses over influencer lists that try to bestow power on a chosen few. Here’s why most of them very flawed and unfair.

Social Proof and the Business Case for Buying Fake Followers

With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.