Love, politics and content marketing
In this new Marketing Companion episode, Mark Schaefer and Tom Webster review Content Marketing World and why politics and content marketing fell flat
Archive for the ‘Psychology and social media’ Category
3 Timeless tips for selling your online product in an overcrowded market
Why likeability leads to sales and other insider tips from Mars Dorian on how to sell your products in an overcrowded market
A significant content insight if you’re marketing personal services
Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.
Can you blog effectively if you need to be liked?
Do you need to be liked? That factor may be getting in the way of you becoming an effective content creator. Instead, focus on being respected
Tearing down the house: How to handle social media haters
A lot of people advise to ignore social media haters. But that doesn’t mean it doesn’t hurt. Here is some real-world advice about dealing with the pain.
Three ways to turn client email into new business value
Client email can elicit joy, it can elicit rage. But here are three ways you can manage your emotions and use it to create new business value
Why the marketing world is one big selfie
The marketing world is one big selfie. Well. It is. Let me tell you why.
4 Ways Marketers Can Up Their Mental Game
Marketers are constantly faced with change. These four tips for routines and processes can help deal with change and up your mental game.
A business case for diversity in digital transformation
When a janitor stole the show in a social media class, it suggests that there may be untapped resources for an organization’s digital transformation.
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