Archive for the ‘Psychology and social media’ Category

A business case for diversity in digital transformation

When a janitor stole the show in a social media class, it suggests that there may be untapped resources for an organization’s digital transformation.

5 Marketing Lessons I learned from the dystopian “Black Mirror”

The hit TV series “Black Mirror” is more than entertaining. It teaches life lessons about marketing and a social media life.

The One Thing That’s Better Than Knowing Your Customers

Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. However, […]

The disconnect between social media popularity and business effectiveness

You can fake your way to social media celebrity but is that sustainable?

A thought exercise on social media and critical thinking

Research shows that being immersed in web activities might reduce our ability process information. The enigma of social media and critical thinking.

Are you unknowingly supporting hate speech?

Many people are becoming numb to online hate speech. We need to see it for what it is and stop glorifying hate as a form of entertainment.

How your personality aligns with social media content types

If you’re trying to develop social media content, your success might depend on your personality type. Here is a guide to help you get started.

The 3 factors behind Snapchat consumer behavior

Jay Acunzo examines the web’s hottest mobile app based on the Snapchat consumer behaviors that most marketers may be missing.

The new psychology of content consumption

The psychology of content consumption is changing dramatically, affecting Snapchat, content streaming habits, and Facebook strategy. Plus, audio emojis!