Archive for the ‘research’ Category

Three reasons why your corporate storytelling just won’t work any more

While corporate storytelling is all the rage, let’s consider three trends that point to the dawn of a humbling new era in consumer marketing.

Cocooning consumers and other mesmerizing mega-trends

A Ford Motor analyst provides her take on some of the biggest consumer trends on earth. Mark Schaefer and Tom Webster look at consumer cocooning and other ideas

10 Profound digital marketing trends you need to know about now

The world is changing rapidly. Here is your guide to profound digital marketing trends to follow and help you remain relevant in the next few years.

New Research Answers: Is Content Marketing Sustainable?

New research shows that content effectiveness declines as volume increases. Is content marketing sustainable under these conditions?

Blogs, Instagram surging at Fortune 500 companies

Social media usage continues to increase at Fortune 500 companies. Find out which platforms are catching on and which one is in a freefall.

It’s time to put an end to an era of lazy marketing

Using new data from political research, there is an imperative for micro-segmentation and marketing fundamentals — a call for the end to lazy marketing.

The ideal marketing workplace requires more than exposed brick walls

Attracting and retaining the best employees is a challenge. To compete, you’ll need to create an ideal marketing workplace, and that means more than tech.

Should you trust The Meeker Report?

The annual “Meeker Report” is a treasure trove of digital marketing trends and facts that attracts massive media attention each year. But can it be trusted?