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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
[podcast_player] By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media
Technology is great but sometimes it moves us away from the human, vulnerable connection our customers crave. Sometimes you need to be hugged by a brand.
Do your current metrics do the job, or are new analytics needed to help connect the dots between all customer touch points and cater to the NEW consumer?
There are two content marketing camps. Should your content generate leads or relationships? A discussion of both views.
Research shows Content engagement is disconnected from brand goals like reach and resonance. What’s next?
Chad Pollitt explains how the sales funnel we’ve all known is still relevant and not dead as some experts would lead you to believe.
The data-driven sales team is the new normal in a world where speed means everything
The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.
At some point, most marketers will have to give a presentation or social media marketing worksho. Here are dozens of helpful tips to help you be a great success!
There is no career that has been transformed more quickly and more dramatically by technology than marketing. Are maketers becoming redundant?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.
