Adjusting to the new sales strategies with Anthony Iannarino
Sales strategy expert Anthony Iannorino shares his personal story of how he became known as one of the world’s premier sales consultants
Archive for the ‘Social Media and Sales’ Category
What does digital transformation mean to marketing?
By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and […]
What it’s like to be hugged by a brand. Literally.
Technology is great but sometimes it moves us away from the human, vulnerable connection our customers crave. Sometimes you need to be hugged by a brand.
Adapting To The NEW Consumer With Better Analytics
Do your current metrics do the job, or are new analytics needed to help connect the dots between all customer touch points and cater to the NEW consumer?
Should your content generate leads or relationships?
There are two content marketing camps. Should your content generate leads or relationships? A discussion of both views.
Research shows content engagement is disconnected from brand goals. What’s next?
Research shows Content engagement is disconnected from brand goals like reach and resonance. What’s next?
Why the sales funnel is alive and well and living on the web
Chad Pollitt explains how the sales funnel we’ve all known is still relevant and not dead as some experts would lead you to believe.
The Data-Driven Sales Team: Why Social Selling Works
The data-driven sales team is the new normal in a world where speed means everything
Are marketers getting lost in the Dark Funnel?
The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.
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