Why there is no first mover advantage in social media
Gaining first mover advantage is a popular social media strategy but it doesn’t work.
Archive for the ‘Social Media best practices’ Category
The happy marketing story of the big fat pig
A big fiberglass pig sets the stage for a very happy marketing story from Mark Schaefer.
An alternate view: The real influencer scam
It’s not an influencer scam. It’s popularity, and it matters.
Assessing a decade of social media marketing with Jay Baer
A few weeks ago, my friend Jay Baer and I started reminiscing about the last ten years. Can you believe we’re at the end of a decade? In many ways, […]
The 10 most impactful blog posts of the decade
At the end of a decade, Mark Schaefer reflects on the most impactful blog posts of his career.
So what about that Peloton ad?
A new Peloton ad is turning a promising brand to mush. What is the lesson for YOU?
Critical marketing considerations: Social media and mental health
Social media and mental health is a white-hot topic. Responsible companies need to consider the impact of social media marketing on their customer communities.
Are you a human being or a grape lollipop?
Marketers pontificate about “being more human.” But brands aren’t acting like human beings. They’re acting like grape lollipops.
Why I am irrationally excited about a U-Haul truck
U-Haul wants to make its customers famous and I love it.
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