Why I am irrationally excited about a U-Haul truck
U-Haul wants to make its customers famous and I love it.
Archive for the ‘Social Media best practices’ Category
Should you take a stand or be liked? You decide.
It’s important to take a stand with your content, but what happens when you drive people away?
It’s time to re-think your social media policy
Social media policies are more important than ever. Is yours changing with the times?
When is it time to quit blogging (you might be surprised!)
My friend was ready to quit blogging. Is it the right time? Let’s take another look at the question.
The Uprising brought together 30 marketing thought leaders. Here’s what happened next.
The Uprising brought together 30 marketing thought leaders. And this is what happened next.
A social media myth: Do we really need to “listen to our customers?”
“Listen to our customers” is standard advice before launching any social media project but in some cases this is bad advice.
To fight the online eCommerce onslaught, add emotion
Great marketing builds emotion between your product and your audience. In fact that may be a key to survival in the digital world!
Why is experiential marketing important? Seven inspirational case studies!
Experiential marketing is becoming an essential tactic. This post explains why, with seven examples.
My brand engagement fantasy: Hire a few real people.
Brand engagement isn’t happening. At least not like consumers want. But it could and it should if companies looked up to see the real world.
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