Archive for the ‘Social Media Strategy’ Category

Social media engagement is a lousy metric

Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.

The right time to ignore popular marketing advice

Sometimes taking popular marketing advice will backfire, as Mars Dorien shares from personal experiences and lessons he learned.

To Prank or Not to Prank: The ROI of a Brand Hoax

An April Fool’s’ Day brand hoax can generate some buzz, but before you invest in that fun prank, make sure it actually benefits your business.

Content monetization, brocial media, and the role of love in business

A wide-ranging interview covering content monetization, personal branding, and the new role of love in building an actionable audience.

How to be strategically authentic

There’s pressure to show up on the web in an authentic way. But that might not be the best business decision. Perhaps we should be strategically authentic.

Understanding Generational Social Media Preferences

Do you look at generational nuances to help you perfect your content? We unpack new research to understand Generational Social Media Preferences

Drones, Bots and AI oh my. SXSW highlights

Mark Schaefer provides some personal highlights from SXSW 2017, including observations on chatbots, new media and angry artificial intelligence.

The political company? How business strategy is being re-invented by social media

Social media has been good for businesses, forcing them to be more human and transparent. But the next evolution may force a re-write of corporate strategy.

Three ideas to end the social media poison

The web has become a divisive place. It seems like people are just throwing random punches into the air. Here are ways to combat the social media poison.