Why the content marketing future is NOT in video content
Will you be left behind if you don’t produce video content? Here is evidence to explain why the content marketing world will balance out.
Archive for the ‘Social Media Strategy’ Category
What is your strategy in an era of brand resistance?
Marketers are supposed to build a brand. But what does the field of marketing look like in an era of consumer brand resistance?
3 Valuable lessons content creators can take from popular fiction
The author recovered from his creative burnout by indulging in a massive amount of popular fiction. Here’s what he learned from his content binge.
A significant content insight if you’re marketing personal services
Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.
3 Lessons I learned from my creative burnout
The author’s life took a plunge by trying to follow a Gary Vaynerchuk always-on regime. Creative burnout led to a revelation.
The three biggest social media problems are NOT social media problems
Diving into many common social media problems reveals the problems might not be related to social media activities at all
Social media engagement is a lousy metric
Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.
The right time to ignore popular marketing advice
Sometimes taking popular marketing advice will backfire, as Mars Dorien shares from personal experiences and lessons he learned.
To Prank or Not to Prank: The ROI of a Brand Hoax
An April Fool’s’ Day brand hoax can generate some buzz, but before you invest in that fun prank, make sure it actually benefits your business.
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