Executives long for “customer-activated company” but social media is a stumbling block
New research from IBM shows strong executive desire for a social enterprise but results may be elusive
Archive for the ‘Social Media Strategy’ Category
Moving your business from digital grief to social media enlightenment
Companies move through “technological stages of grief.” How do you get ahead of the curve and succeed?
How do you use social media to promote a boring product?
Is your product boring? Social media still might fit in your plans, as this example shows.
The 6 critical questions guaranteed to drive your social media strategy
These are not easy questions, but if you can answer them, you’re on your way to a solid social media strategy
Social media disaster: What I learned when EVERYTHING went wrong
What happens when simply everything about a social media strategy goes wrong? Well, at least you get a blog post about the lessons learned!
Keep your bet on Facebook and its dominance … for now
By Mark Schaefer A common question I get asked in classes is if teens are abandoning Facebook. This is usually a function of the “sample of one problem” — […]
Why content marketing is a “do-over” for social media
Content marketing gives us a chance to achieve what social media marketing should have been doing all along. A do-over for social media.
A different way to think about social media ROI
A different way to think about social media ROI
Three dazzling examples that turned online influence into offline results
Most social online influence marketing is done all wrong. But these three case show that there is hope!
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