The results are in: An experiment in social influence
Is it possible to influence a huge social media following into taking action? An examination of the hazards of social influence.
Archive for the ‘Social Media Strategy’ Category
Your 2013 Social Media Strategy: Grow a Pair.
The best plan for 2013 is to stop whining and do something. A manifesto for lighting a fire under your CMO.
The level playing field has turned into a content arms race
Is the social web a level playing field for small business owners? Increasingly, the answer is no. Here’s why.
Losing control of your brand? Let’s get excited!
By Mars Dorian, Contributing {grow} Columnist Control. Humans are suckers for it. There’s a little Darth Vader in all of us – the little dictator who only supports his own opinion and vaporizes […]
6 Factors that turn social media strategy into RESULTS
These seven factors make the difference between social media strategy success and failure.
How do you budget for social media marketing?
Here are some basic ideas to consider if you are working on a social media marketing budget.
Why social media strategy should NOT start with a drive for Facebook fans
Nearly every corporate social media strategy starts with a drive for “likes,” but that may be precisely the wrong thing to do for long-term success.
The Social Media Minefield: Five factors blocking your success
Many companies are facing the same five hurdles to social media success. What do you do about it?
Understanding the true nature of the social media marketplace
Confused by the fast-changing world of social media marketing? Maybe it’s not as complicated as you think. In fact, it’s positively medieval.
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