Social media engagement is not a strategy
Pushing social media engagement rates may look good on paper but might not be the best business or marketing strategy for a business.
Archive for the ‘Social Media Strategy’ Category
The Business Case for Buying Facebook Likes
While social media purists want to avoid buying Facebook Likes, is there any way to avoid it? And should we? The case for faking it.
The results are in: An experiment in social influence
Is it possible to influence a huge social media following into taking action? An examination of the hazards of social influence.
Your 2013 Social Media Strategy: Grow a Pair.
The best plan for 2013 is to stop whining and do something. A manifesto for lighting a fire under your CMO.
The level playing field has turned into a content arms race
Is the social web a level playing field for small business owners? Increasingly, the answer is no. Here’s why.
Losing control of your brand? Let’s get excited!
By Mars Dorian, Contributing {grow} Columnist Control. Humans are suckers for it. There’s a little Darth Vader in all of us – the little dictator who only supports his own opinion and vaporizes […]
6 Factors that turn social media strategy into RESULTS
These seven factors make the difference between social media strategy success and failure.
How do you budget for social media marketing?
Here are some basic ideas to consider if you are working on a social media marketing budget.
Why social media strategy should NOT start with a drive for Facebook fans
Nearly every corporate social media strategy starts with a drive for “likes,” but that may be precisely the wrong thing to do for long-term success.
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