Archive for the ‘social media’ Category

Why is experiential marketing important? Seven inspirational case studies!

Experiential marketing is becoming an essential tactic. This post explains why, with seven examples.

What happens when AI does the homework? The ethics of cheating apps

An entirely new market of cheating apps — tech that does the homework for you — threatens to wreck the educational system.

My brand engagement fantasy: Hire a few real people.

Brand engagement isn’t happening. At least not like consumers want. But it could and it should if companies looked up to see the real world.

Perhaps your company’s branding strategy is YOU.

The most powerful branding strategy might be found in your own experiences and stories.

Attention spans are not decreasing. We’re just too skippable.

Jim Kukral uses Major League Baseball as an example of how we need to be unskippable to gain the attention of today’s consumers.

The Best Resource for Growing Your Business is Right in Front of You

Broken processes can stunt your company’s growth, but focusing your energy on one key asset can lead to a growing business.

What superhero is most like your social media marketing strategy?

Are you faster than a speeding Snapchat? More powerful than a YouTube apology? Craft Facebook posts in the blink of an eye? Which social media superhero are you?

Marketers must stop doing what people hate.

If you’re a fan of my book Marketing Rebellion: The Most Human Company Wins, you’ll know that I advocate a movement toward a human-centered approach to marketing. And the first […]