Archive for the ‘The Marketing Companion’ Category

Achieving escape velocity: The content discovery challenge

Search algorithms are holding content “loops” in place, making the popular even more popular, and depressing content discovery. What is the strategy now?

Artificial intelligence, real-life marketing

Artificial intelligence and marketing — what’s real, what’s now, what’s ahead? Our latest podcast episode is a far-ranging discussion on AI

The big shift: Ads, TV, and the content monetization challenge

One of the world’s leading content channels just had a big layoff, a symbol of the massive shifts in content monetization realities

20 Extraordinary Content Marketing Insights

The founder of BuzzSumo provides exclusive content marketing insights from years of analyzing billions of pieces of content

Creating content? When is it time to pivot (or quit?)

There is a lot of emphasis on beginning a journey on creating content. But what about ending one? A discussion on the art and science of stopping.

Celebrating a Marketing Companion podcasting milestone

It started over dinner in 2012 and today we celebrate a podcasting milestone, the 100th episode of The MarketingCompanion.

New research reveals Americans migrating to three social media platforms

New research reveals Americans are avoiding ads at record rates, buying up smart speakers, and migrating to three main social media platforms

New media, new culture and how it’s confounding brands

YouTube’s most popular star PewDiePie got into hot water with videos that some interpreted as hate speech but his popularity soared. What’s going on here?

A strategy to stay relevant in a tumultuous marketing world

Developing a meaningful personal brand may mean the difference between getting the business or not, and maybe remaining relevant in a fast-changing world.