Facebook and Snapchat at war, and four other groovy media trends
Facebook and Snapchat are at war, while Twitter is finding its cool and Audible is seeking audio domination. A podcast on media trends!
Archive for the ‘Traditional media and advertising’ Category
Snapchat for the win
Facebook remains the dominant social media channel but new research shows teens are moving a new direction. Snapchat for the win.
5 Reasons most content marketing is FAR behind where it needs to be
Compared to the media industry, most businesses are FAR behind keeping up with content marketing change. Here are five ideas to keep pace
Sponsored content and the economics of trust
Sponsored content is the hottest monetization strategy on the web. But what are the strategic implications of renting out your trust?
Why ad agencies need to become software companies
The key to winning in the digital world is to turn data into value. That’s why ad agencies need to become software companies.
5 Ways Twitter is changing the world (despite what the critics say)
Twitter is changing the world in profound ways. How we report, discover, connect, and inform ourselves has been changed forever
Can traditional TV succeed as mainstream video?
Can traditional TV production adapt itself to the leaner, quickly-changing standards for today’s online video content?
Sometimes you don’t need community. Sometimes you just need a hamburger
Do you need to join a movement before you buy something? Probably not. Sometimes, I just want a hamburger
Critical guidelines to help you determine your optimal online advertising partner
How to find the best media and online advertising partners for your business in today’s increasingly complex media landscape.
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