Marketing strategy for the modern world: Social Media Explained
In this revised and expanded version of a marketing classic, Mark Schaefer takes his beloved book Social Media Explained to a new level.
Archive for the ‘Writing best practices’ Category
Negotiating the new relationship between content and platform
The rules of breaking out on the internet have changed so much. It’s time to re-negotiate the relationship between content and platform.
Five golden lessons from writing 2,000 blog posts (and counting)
I’ve learned some lessons from writing more than 2,000 blog posts. Here are a few surprises that may resonate with content creators.
Start a personal content journey with your truest sentence
Everyone faces writer’s block at some point. One way to overcome this is to focus on your truest sentence, what is real for you that day.
Top 10: The Best Digital Marketing Articles of 2017
From Content Shock to the web’s best rants, here is what readers of {grow} chose as the Best Digital Marketing Articles of 2017.
How writing a book becomes part of a marketing strategy
Books and marketing seem to go together like a hand in a glove as more executives get in on the publishing bandwagon. Should you write a book?
Content creation lessons from a tiny wedding toast
The speech was just 29 words, but they were the right words. Here’s why: Content creation lessons from a short wedding toast.
The four disciplines that lead to consistent creativity
Is creativity a gift or can it be learned? Mark Schaefer says there are four everyday things you can do that will help lead you to consistent creativity.
10 Maxims of Successful Blogging
I give a lot of advice about successful blogging but these are the 10 most popular tips i give to my clients year in and year out.
The Marketing Companion Podcast
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