Welcome to the world’s most entertaining marketing podcast.

Note: Beginning in 2026, The Marketing Companion has a new owner and host, Sandy Carter. The podcast will continue to offer the brightest ideas in marketing today and will remain on the same site where you enjoy podcasts today. New episodes of the podcast are available on Sandy’s website.

The archive of past shows hosted by Mark Schaefer over nearly 13 years will remain here.

Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.

The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.

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Reviews

Could not be better, two intriguing and thought-provoking minds who possess the perfect balance of intellect and entertainment – Rany Bowden

The marketing podcast equivalent of a Snicker’s bar wrapped in bacon. Satisfying, intreating, and leaves you wanting more. – Rosemary O’Neil

Mark & Tom live up to the podcasting holy trinity: educate/inform/entertain – Jamie Wallace

What’s a pod cast? – Mark’s mother?

Community-based marketing requires new leadership mindset

Community-based marketing has massive potential but requires a new leadership mindset.

Why Tom Peters thinks desperation fuels excellence

Tom Peters provides extraordinary advice in this interview including his view that desperation fuels excellence

Big Marketing Ideas for 2023 and Beyond

Mark Schaefer and Mathew Sweezey explore the biggest marketing ideas in 2022 and what's coming up in the new year.

Why ChatGPT will profoundly transform every marketing career, starting now

Have you tried ChatGPT? You need to, and now. Your career is in the balance.

Content Marketing is no longer about the content

Content marketing is no longer about the content. The creator may matter more.

My fatal flaw: I’m allergic to networking

I'm terrible at networking and there probably isn't any hope for me.

The overlooked relationship between status and marketing

Status and marketing go together but in some misunderstood. ways, according to Keith Jennings and Mark Schaefer in this new podcast episode.

Three significant NFT case studies for marketing

Three NFT case studies provide an interesting view of the potential applications for marketing.