Welcome to the world’s most entertaining marketing podcast.

With a spicy blend of good fun and powerful insight, The Marketing Companion has been the world’s most entertaining business podcast for more nearly a decade!

Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.

The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.

Survival strategies for the post advertising world

December 27th, 2018

Slowly but inexorably we are entering a post advertising world, or at least one where power is being consolidated into three major players. How do you survive in that environment?

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Why you can’t believe social media sentiment analysis (“It’s crap”)

December 13th, 2018

There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.

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Why management consultants are becoming the new ad agencies

November 30th, 2018

Management consultants are attracting a growing share of the advertising business as companies seek alternatives to traditional ads and promotions.

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The Artificial Intelligence impact on marketing

November 15th, 2018

In this episode of The Marketing Companion, Mark Schaefer and Tom Webster discuss the Artificial Intelligence impact on marketing.

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Does business professionalism still matter?

November 1st, 2018

A Marketing Companion episode explores the shifting nature of professionalism in the workplace as well as developments from Facebook, Amazon, and Walmart.

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Where are all the social networks?

October 18th, 2018

Industry leaders once predicted many niche social networks that eventually eat away at Facebook’s dominance Why did that never happen?

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Brilliant marketing, or the beginning of Big Brother?

October 4th, 2018

Mark Schaefer and Tom Webster discuss remarkable business trends that eerily point to a Big Brother technology monitoring personal lives and politics.

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Should one country govern the internet?

September 20th, 2018

A Marketing Companion podcast episode with asks if one country should govern the internet, explores Apple’s “third wave,” and looks at CEO branding.

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Timeless marketing lessons from KISS, Paula Abdul, and a hologram machine

September 6th, 2018

Marketing lessons from KISS, a brush with Paula Abdul, and an unfortunate incident with holograms are just part of the fun on The Marketing Companion.

Show Notes

The Marketing Companion Podcast

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