How to create a winning strategy with crappy content
The conventional wisdom is that quality beats quantity in content marketing but that is not always the case. Sometimes cheap and crappy content can win
Welcome to the world’s most entertaining marketing podcast.
With a spicy blend of good fun and powerful insight, The Marketing Companion has been the world’s most entertaining business podcast for more nearly a decade!
Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.
The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.
A thought exercise on social media and critical thinking
Research shows that being immersed in web activities might reduce our ability process information. The enigma of social media and critical thinking.
The reality of online influence and the only thing that matters
In the online realm, title doesn’t matter, achievement doesn’t matter, wealth doesn’t matter. The key to building online influence is being known.
Why Content Shock is coming to a Facebook ad near you
If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. In their recent blockbuster earnings announcement, CFO Dave […]
Should Facebook be regulated?
Facebook sets its own standards for content and community apart from other government guidelines for violence and obscenity. Should Facebook be regulated?
The new psychology of content consumption
The psychology of content consumption is changing dramatically, affecting Snapchat, content streaming habits, and Facebook strategy. Plus, audio emojis!
Six thought-provoking and profound marketing trends
A new report highlights several profound marketing trends. In this Marketing Companion episode, Mark Schaefer and Tom Webster dissect these issues
Podcasts and advertising: Meet social media’s new super power
We are rapidly moving toward an ad-free world. That’s why you need to take a new look at podcasts and advertising, as this new research suggests.
How do you make your content the signal instead of the noise?
Marketers have to deal with an increasingly crowded world. How do you make your content the signal instead of the noise?
The Marketing Companion Podcast
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