Eight million views later, the ultimate branded content case study
What is the ultimate branded content case study? This video has it all, including a storyline that has earned 8 million views.
The business case for content marketing consistency
It’s very simple. To win in the long term with content marketing, you need to show up. Content Marketing Consistency.
Content Shock isn’t the problem. It’s the solution.
Controversial? Hardly. Content Shock is actually the most effective content marketing strategy if your goal is inbound marketing benefits
An indispensable guide to 12 possible content marketing strategies
Creating content marketing strategies might seem intimidating but it doesn’t have to be. This guide simplifies the process.
A significant content insight if you’re marketing personal services
Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.
Five reasons using controversy as a content strategy backfires
“Creating controversy” may be popular advice on how to to create traffic for content but does it represent a legitimate strategy?
Social media engagement is a lousy metric
Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.
19-Year-Old Shows Anybody Can Become Known With Commitment
In this Instagram case study, Danielle Conte shares Baseball Lifestyle 101’s success on Instagram and how owner Josh Shapiro has become known on the web
How often should I blog? Five steps to answering the question
“How often should I blog?” is one of the most frequently-posed questions. Here are five steps to help you determine the best content frequency.
Creating Customer Value: 30 Possible Ways You Can Create Value for Your Customers
We all want to create customer value. But do you know which of these 30 ways you are actually achieving that and how it impacts your success?