Marketing budget cuts are inevitable. Even if you’re not facing a cutback in this current budget season, you will someday, so here is some timeless advice to hold things together when the axe comes down.
A celebration of 100 years of Disney and the greatest brand in the world. Can any company create Disney marketing magic? Can you?
Corporate generosity is expected now, but the paradox is, it can do more harm than good. Mark Schaefer and Keith Jennings discuss on The Marketing Companion.
The marketing world isn’t just changing. It’s changing at a blinding speed. This presents a time-space compression that challenges our careers, and perhaps our sanity!
We live in a complex world where customers long for the human touch. But in an AI-crazed world, can human marketing scale? Mark Schaefer and Dennis Yu explore the idea!
Meme marketing is a mainstream strategy with broad legal, creative, and operational challenges
Have you considered the possible link between the start of a movement and the start of a business? A new look at how people can belong to your brand and sustain a business.
What happened at the first-ever conference developed for Gen Z? It’s Gen Z exposed! Mark Schaefer and Sara WIlson report on this up close and personal connection with the new taste-makers.
Protecting your content from AI use and misuse is a major copyright issue, but a rational perspective suggests benefits for a businesses that allows AI bots to scrape content.
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