A New Commercial Strategy: Creators and Community
Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?
Posts Tagged ‘mark schaefer’
That time I changed my life by ignoring my customers
Ignoring my customers changed my life. Everyone should try it once!
Cutting through the hype of Custom GPT
Creating a custom GPT is all the rage. Mark Schaefer and Paul Roetzer cut through the hype.
Why you need to ditch LinkedIn as your content platform
LinkedIn might be the most important social platform for business but if you depend on it to publish your content, you’re making a mistake.
How big is the creator economy? Three times larger than we thought!
New research shows the creator economy is 250% bigger than we thought, and a robust source of income for nearly 30 million Americans.
The marketing pillars of our future
Looking into the future seems hazardous these days, but here are six marketing pillars we can count on to carry us into the coming years.
The five key skills every marketer needs today
Marketing expert Denis Sison looks forward and projects the five skills every marketer needs in the modern business world
Who’s responsible for social media addiction? Me and you.
The marketing industry is creating social media addiction. In a way, that’s our job. What happens when we cause harm in the service of our customers?
How to keep your job when facing marketing budget cuts
Marketing budget cuts are inevitable. Even if you’re not facing a cutback in this current budget season, you will someday, so here is some timeless advice to hold things together when the axe comes down.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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