Should one country govern the internet?
A Marketing Companion podcast episode with asks if one country should govern the internet, explores Apple’s “third wave,” and looks at CEO branding.
The first-mover advantage of values based marketing
Values based marketing isn’t for everyone, but the business case is strong for this strategy, especially if you have first-mover advantage.
Consider the bank of goodwill as your online networking strategy
Online networking strategy isn’t complicated, but it does require making deposits the invisible bank of goodwill. This post explains how.
Seven lessons from a 10 year entrepreneurial journey
Mark Schaefer reflects on seven key lessons from his entrepreneurial journey, including some surprising advice!
Why did Nike do what they did?
Nike rocked the world with a controversial and divisive marketing campaign. But research shows that may be doing exactly the right thing.
Returning to the human roots of marketing
Too often we are looking toward a technology-first marketing strategy and we have lost sight of the human roots of marketing.
Starting a new business still takes smarts
Starting a new business can benefit from luck and unforeseen synergy, but it also takes some planning, and being smart enough to know what you don’t know.
In praise of marketing rebellions
There have three marketing rebellions raging for more than 100 years. There is a new one brewing but most companies can’t see the changes happening.
Podcasting’s next big moment: The insider insights
Podcasting’s next big moment may rely on lower standards, quirkier programming, and reality shows. Opportunities for growth from an industry insider
Discovering your true point of differentiation
Many companies can’t describe their point of differentiation. Why should somebody buy from you instead of a competitor? Until you can identify that, you don’t have a marketing strategy.