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Tag: mark schaefer

Don’t panic. The Facebook announcement is no big deal.

The marketing world is an uproar after the Facebook announcement about news feed changes. But the data shows, nothing will really change and the strategy remains the same.

The future of the digital marketing agency with Mitch Joel

Mirum President Mitch Joel explains why the future of a digital marketing agency is reliant on navigating martech, hustling through new competition, and cozying up to Amazon.

Facebook’s biggest problem isn’t ethics, hate or fake news. It’s Facebook.

Mark Zuckerberg has pledged to “fix Facebook” this year. But Facebook’s biggest problems are not caused by fake news or Russian intervention. It’s from their own advertising system.

Five marketing leadership lessons from the Internet’s biggest scandal

This video blew up and created the Internet’s biggest scandal in years. What marketing leadership lessons can be distilled rom the underlying issues presented in this case?

Why marketing technology is sucking the life out of the marketing profession

Marketing technology is enabling a world of new data, insights and business models. But is it also making our customers hate us?

Top 10: The Best Digital Marketing Articles of 2017

From Content Shock to the web’s best rants, here is what readers of {grow} chose as the Best Digital Marketing Articles of 2017.

Cocooning consumers and other mesmerizing mega-trends

A Ford Motor analyst provides her take on some of the biggest consumer trends on earth. Mark Schaefer and Tom Webster look at consumer cocooning and other ideas

Eight million views later, the ultimate branded content case study

What is the ultimate branded content case study? This video has it all, including a storyline that has earned 8 million views.

Where would I spend my marketing time … If I had more time?

If you had more time to work on marketing, what would you do? Here are some interesting insights on marketing time from professionals from around the world

Five weird lessons from an unexpected viral post

An unexpected viral post created some interesting lessons in human behavior, social media engagement and the purpose of LinkedIn in business.

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