In an overwhelmingly crowded media world, Game of Thrones dominated by being relevant and superior. This post examines why it is important to apply the same principle to your own content.
Does every business need content, a website and Facebook presence? Sometimes there are bigger goals in life that be realized, even with no social media.
Digital advertising is ready for a shake-out. Budgets are high and ad inventory is down. Where is this new wave of money going to be spent?
This annual research into new media trends is chock-full of insights and curiosities. Learn why you might need an audio strategy, the fastest tech segment right now, social media usage trends, wy YouTube means music, and more!
Facebook is facing a relentless barrage of political, ethical, and commercial disasters. How can the company cope while meeting the demands of Wall Street? Maybe the answer is taking Facebook private.
While corporate storytelling is all the rage, let’s consider three trends that point to the dawn of a humbling new era in consumer marketing.
In this revised and expanded version of a marketing classic, Mark Schaefer takes his beloved book Social Media Explained to a new level.
In this round-up post, Mark Schaefer shares nuggets about marketing, AI, podcasting and more from SXSW. Mastering personalized marketing means becoming a news stream native.
Giant Spoon agency pulled off the most buzz-worthy word of mouth marketing activation of the SXSW Interactive festival. How did they bring the Westworld television set to life?
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