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Eight million views later, the ultimate branded content case study

What is the ultimate branded content case study? This video has it all, including a storyline that has earned 8 million views.

Where would I spend my marketing time … If I had more time?

If you had more time to work on marketing, what would you do? Here are some interesting insights on marketing time from professionals from around the world

Five weird lessons from an unexpected viral post

An unexpected viral post created some interesting lessons in human behavior, social media engagement and the purpose of LinkedIn in business.

The difference between social selling and social spamming

Social spamming like unsolicited pitches and irrelevant email blasts have taken over my inbox. Social selling works, but build social capital first.

To know the value of Snapchat, we must understand Batman

Snap may not make it as an independent company, but its “nostalgia imprint” is the key to understanding the long-term value of Snapchat.

10 Profound digital marketing trends you need to know about now

The world is changing rapidly. Here is your guide to profound digital marketing trends to follow and help you remain relevant in the next few years.

Is Facebook evil?

Is Facebook evil? A Facebook insider called foul on the company’s efforts to use neuroscience to manipulate emotions and even our addictions.

Why personal branding is not pathetic (or, why Sheryl Sandberg never wears a T-shirt)

Everyone has a personal brand, so why argue against it? Personal branding is part of our business world and it makes sense to be intentional about it.