Is Amazon Spark primed for new social network success?
Creating a new social network is a perilous proposition but Amazon Spark may beat the odds. What marketers need to know about this new entry.
Posts Tagged ‘mark schaefer’
A significant content insight if you’re marketing personal services
Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.
Five reasons using controversy as a content strategy backfires
“Creating controversy” may be popular advice on how to to create traffic for content but does it represent a legitimate strategy?
The relational power of Facebook for business networking
Facebook is for family and friends. But under some circumstances, you might consider using Facebook for business networking.
Too many messaging systems creates personal confusion
Messages are flying around the Internet from Facebook, LinkedIn, email, Snapchat and many other messaging systems. For some, this means massive confusion!
What happens to your marketing effort when Google search goes away?
Smart speakers have become part of our lives and voice search has profound implications for marketing. What happens when Google search goes away?
Why great customer service doesn’t matter like it used to
Are you trying to differentiate your business through great customer service? The author says it’s time to re-visit that strategy.
What are the personal impacts of your digital immersion?
When was the moment your social media “on” switch flipped for good? And how would your life be different without constant digital immersion?
Influencer marketing grows up
In just five years, influence marketing has grown from Klout to a mainstream industry channel. This post shows that influencer marketing grows up
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