The new psychology of content consumption
The psychology of content consumption is changing dramatically, affecting Snapchat, content streaming habits, and Facebook strategy. Plus, audio emojis!
Six thought-provoking and profound marketing trends
A new report highlights several profound marketing trends. In this Marketing Companion episode, Mark Schaefer and Tom Webster dissect these issues
Podcasts and advertising: Meet social media’s new super power
We are rapidly moving toward an ad-free world. That’s why you need to take a new look at podcasts and advertising, as this new research suggests.
How do you make your content the signal instead of the noise?
Marketers have to deal with an increasingly crowded world. How do you make your content the signal instead of the noise?
Brand bullying and other things that need to change
Brand bullying, social media “evangelism” and Slurry the Chatbot are some of the topics explored on the new episode of The Marketing Companion
Are you ready for the mega-shift from social media to private media?
There is a big change going on in the way consumers are communicating. Are private media channels a signal of a post social media era?
Facebook and Snapchat at war, and four other groovy media trends
Facebook and Snapchat are at war, while Twitter is finding its cool and Audible is seeking audio domination. A podcast on media trends!
How to save Twitter
The stock is tumbling, executives are leaving, the CEO is scrambling. It’s time to look at how to save Twitter.
Snapchat for the win
Facebook remains the dominant social media channel but new research shows teens are moving a new direction. Snapchat for the win.
The silver lining in the bad news about content marketing
There has been a lot of bad news about content marketing in the report after report this year. But there is a silver lining, if you know where to look