Striving for brand preference versus brand awareness
A short observation on brand preference. Think of a soft drink brand. There is a good chance you named a Coke or Pepsi product because of their profound brand strength. […]
Posts Tagged ‘marketing strategy’
Why Gen Z is hiding out in digital campfires
Digital campfires are a challenge for marketers as Gen Z hides from our view.
The business case for personal branding in one photograph
The business case for personal branding comes into chilling view as AI takes over content creation jobs.
Values and marketing: Which leads which?
Values and marketing seem to go hand-in-hand but can also evolve together in unexpected ways!
Welcome to the supply chain, your marketing strategy
A few weeks ago my friend Carol DeVito told me that right now, the supply chain is marketing. That might sound unusual if you’re busy working on your content marketing […]
Is there a renaissance ahead for organic social media?
Organic social media seems like yesterday’s strategy but now might be the time to re-consider it.
Five strategies to win the content marketing arms race
The content marketing arms race might be your most important strategic consideration. It’s time to revisit Content Shock.
7 Reasons why this is the most challenging time to be in marketing
Speed, culture, and measurement are some of the reasons this is the most challenging time to be in marketing.
Hashing out a new marketing framework
Keith Jennings and Mark Schaefer reveal a useful new marketing framework based on an economic theory.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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