Gen Z punches above its weight in its influence on culture, media, and fashion. Their expectations are high, and we better pay attention. Here are 12 ways brands are finding success with this demographic.
Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.
Time to take a new look at ChatGPT for marketing. The days of magic tricks are over.
A short observation on brand preference. Think of a soft drink brand. There is a good chance you named a Coke or Pepsi product because of their profound brand strength. […]
Digital campfires are a challenge for marketers as Gen Z hides from our view.
The business case for personal branding comes into chilling view as AI takes over content creation jobs.
Values and marketing seem to go hand-in-hand but can also evolve together in unexpected ways!
A few weeks ago my friend Carol DeVito told me that right now, the supply chain is marketing. That might sound unusual if you’re busy working on your content marketing […]
Organic social media seems like yesterday’s strategy but now might be the time to re-consider it.
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