Does Marketing Have an AI Problem or Does AI Have a Marketing Problem?
AI is surging into every field and skillset. And yet, it is suffering from a massive PR problems when it comes to ethics, finance, politics, and even user adoption. Does AI have a marketing problem?
State of the Nation: Brand Communities
Brand communities are a hot trend right now and seem to be everywhere. Mark Schaefer and Sara Wilson consider the state of the nation and what’s happening in politics, Gen Z, startups and more.
The pursuit of personal peace
Mark Schaefer and Mathew Sweezey have been on journey to find personal peace. In this podcast episode, they compare notes and explore their own paths to contentment.
Beyond Imposter Syndrome
Imposter syndrome seems to be ubiquitous. But what do you do with it? Mark Schaefer and Amanda Russell approach it from different angles.
What business are you in … Really?
“What business are you in” is one of the most important questions to consider in a marketing strategy. It’s not as simple as it seems!
Does ‘move fast and break things’ still work with AI?
‘Move fast and break things” has been a standard Silicon Valley mantra. But does it still work in the world of AI?
The inescapable role of humans in an AI world
Philosophers and scientists now grapple with the most improbable question: What is the role of humans in an AI world? Mark Schaefer and Mathew Sweezey discuss the implications for marketing in this new podcast episode.
The art of starting and stopping content projects
When it comes to content projects, should you be a model of consistency or change with the times? How do you when to start or stop your projects?
Marketing a radical new idea that could change sports
How do you market a radical new idea that could disrupt the global sports industry? A new Marketing Companion podcast episode dissects this riveting problem.
Why is there a backlash against purpose-driven marketing?
An enigma: Purpose-driven marketing is essential to gain customer loyalty but it’s under attack because consumers don’t believe companies any more.