The Generosity Paradox: Why Corporate Giving Can Be Perilous
Corporate generosity is expected now, but the paradox is, it can do more harm than good. Mark Schaefer and Keith Jennings discuss on The Marketing Companion.
Is it possible to achieve human marketing at scale?
We live in a complex world where customers long for the human touch. But in an AI-crazed world, can human marketing scale? Mark Schaefer and Dennis Yu explore the idea!
A personal view of the AI impact on marketing
AI is creeping into our careers and businesses. But what about the impact on our lives? In this introspective episode of The Marketing Companion, Mark Schaefer and Mathew Sweezey provide a personal view of the impact of AI.
A Unified Theory of Content Success: Can anybody create effective content?
Can anybody achieve content success? There are so many ideas and frameworks out there, but are they actionable?
The hierarchy of AI-generated content: Where humans thrive
AI-generated content is swarming the media landscape. When the dust settles, there will be a distinct place for human content!
Master the Art of Business Narrative: A Game-Changer for Marketers
Business narrative is different from storytelling and using these fundamental techniques
How to Make Your Podcast Last 10 Years
The Marketing Companion podcast is ten years old with 2 million downloads. What are the lessons from this durable show?
My journey with nerves
Starting a speaking career can mean overcoming a journey with nerves. Two experts weigh in on overcoming the fear of public speaking!
The Most Amazing Content Marketing Miracle
It seemed impossible to coordinate 36 authors across 15 time zones but the result was more than a book. It was a content marketing miracle.
Whatever happened to Web3?
Web3 had all the headlines two years ago. This leaves us to consider: Whatever happened to Web3 and is there still a future in this technology?